In an engaging and enlightening congress about cultural appreciation, first-year Tourism Management students of the University of Baguio-School of International Hospitality and Tourism enrolled in the Indigenous People and Sustainable Communities (IPSCOM) course gathered as one to immerse themselves in the culture of the Cordilleras. The Cordillera Congress themed “Am-among: Appreciating Cordillera Treasures” was held on May 11, 2024, at the Multipurpose Hall, Legacy Building, University of Baguio, having two sessions graced by Cordilleran guest speakers.

Aimed at deepening students’ understanding of the Cordillera Administrative Region’s vibrant and diverse culture through an engaging congress, the event served as a platform for students to appreciate intangible cultural heritage, not only of the Cordilleras but also of the global cultures, in support of Sustainable Development Goal 11.4, which promotes efforts to protect and safeguard the world’s cultural and natural heritage. By fostering camaraderie among students, the event encouraged cultural exchange and deepened appreciation for the beauty and richness of the Cordillera Administrative Region.
The morning session speaker, Mr. Ariel Rey A. Layugan, a businessman and a DOT-accredited tour guide, provided his valuable insights about culture, how embracing cultural heritage is crucial, and how everyone must learn to thrive within its rich traditions. Additionally, Mr. Layugan imparted his knowledge and skills in the music and dance of Cordilleras, where students had a one-on-one experience on how to play the gongs.
Mr. Freddie G. Gaynat, owner of BadTheWrong Cafe in La-Trinidad, Benguet, a proud Ibaloi and a Cordilleran pride with his distinguished achievement in content creation, emphasized the importance of preserving Cordilleran culture through cultural awareness and education.


In both sessions, there was a special performance from the IPSCOM students showcasing the dances of the Cordilleras while also featuring the traditional attire.


Given the Cordilleran tradition where in every gathering, a meal is shared, Cordilleran snacks – linapet and patupat, were served to the student attendees. The linapet is a sticky rice bread, often sweetened and filled with ground peanuts, while the patupat is a type of rice cake traditionally enjoyed in Bontoc that is made by wrapping sticky rice in cone-shaped banana leaves and then cooking it.

The congress inspired and motivated students to champion cultural preservation and sustainable development in the Cordillera region and across the globe. It served as a reminder of the value of cooperation in building connections, conquering challenges, and protecting the Cordillera region’s cultural legacy.
“Am-among” is a Bontoc term that translates to gathering or reunion. This idea emphasizes the value of unity and common objectives in Cordilleran culture, highlighting the strength that can be found in teamwork.


